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NORTH AMERICAN Newsline JULY 31, 2026 | The Indian Eye 22

Joyalukkas Strengthens US

Footprint with 8th Showroom in

Iselin, New Jersey

OUR BUREAU
Iselin, NJ
oyalukkas, the world’s favourite
jeweller, celebrated a significant
Jmilestone with the grand open-
ing of its eighth showroom in the Unit-
ed States, located in Iselin, New Jer-
sey. The inauguration, held on July 11,
2026, marks a decade of the brand’s
presence in the USA – a journey that
began in 2016 and has since grown to
encompass eight showrooms across
the country.
The new showroom at 42 Mar-
coni Ave, Iselin, NJ was inaugurated
in the presence of Mayor John E. Mc-
Cormac, Mayor of Woodbridge Town-
ship, along with Mr. John Paul Aluk-
kas, CEO of Joyalukkas Jewellery &
Ms. Sonia Alukkas, Director, Joyaluk-
kas Jewellery. The event was attended
by members of the local community,
dignitaries, and loyal customers who
gathered to celebrate this new chapter
in the brand’s journey across America.
Completing a decade of trust in Mayor John E. McCormac, Mayor of Woodbridge Township, inaugurated the 8th Joyalukkas showroom in Iselin, New Jersey, in presence of Mr.
the United States, the Iselin show-
room becomes the eighth Joyalukkas John Paul Alukkas, CEO of Joyalukkas Jewellery, and Ms. Sonia Alukkas, Director, Joyalukkas Jewellery.
destination in the country, joining ex-
isting locations in Artesia (California), Customers can explore exquisite gold inaugural promotions. Customers their most cherished celebrations.”
Naperville (Illinois), Dallas (Texas), jewelry ranging from classic designs can enjoy a flat 30% off on making Joyalukkas is one of the world’s
Atlanta (Georgia), Chicago (Illinois), to contemporary expressions, certi- charges across gold, diamond, polki leading and most trusted jewellery
and Edison (New Jersey). This ex- fied diamond collections featuring and precious jewellery – a golden op- retailers, with a legacy spanning over
pansion reflects the brand’s enduring solitaires, bridal sets, and everyday portunity to acquire exquisite pieces 70 years. Recognised as the world’s
commitment to serving the vibrant elegance, alongside precious stone at exceptional value. Additionally, favourite jeweller, the brand has es-
Indian diaspora and the wider multi- jewelry in vibrant rubies, emeralds, assured gifts await on every purchase, tablished a strong presence across 12
cultural community across America, and sapphires. Platinum creations ca- valid until July 19, 2026. The inaugural countries and 4 continents, with more
bringing world-class jewelry closer to ter to those who appreciate modern offers are valid from July 11 to July 26, than 190 showrooms serving over 10
customers who value trust, purity, and luxury, while grand bridal collections 2026, making this the perfect time for million customers worldwide.
timeless design. celebrate life’s most significant mo- the community to experience the bril- Backed by a team of over 10,000
The new Iselin showroom has ments alongside contemporary and liance of Joyalukkas. professionals, the Joyalukkas Group
been thoughtfully designed to offer a everyday collections designed for the Mr. John Paul Alukkas, CEO has built a diversified portfolio that
premium shopping experience. Fea- modern wardrobe. The thoughtfully of Joyalukkas Jewellery, said, “The includes jewellery, money exchange,
turing elegant interiors, spacious dis- designed showroom includes dedi- opening of our Iselin showroom is a fashion and silks, and malls. Re-
play areas, and dedicated consultation cated sections for men and children, proud moment for us as we contin- nowned for its certified purity, excep-
zones, the showroom provides a wel- reflecting Joyalukkas’ commitment to ue to strengthen our presence in the tional craftsmanship, innovative de-
coming environment where custom- serving every customer’s unique style United States. New Jersey has a warm signs, and customer-centric approach,
ers can explore an extensive range of and occasion. Every piece reflects Joy- and vibrant community, and we are Joyalukkas is one of the most awarded
jewelry at their own pace. Every detail alukkas’ signature standards of purity, delighted to bring the Joyalukkas ex- and recognised jewellery retail chains
– from the lighting to the layout – has design, and quality, backed by certi- perience closer to our customers here. globally. Built on a foundation of trust,
been curated to make each visit feel fied diamonds, transparent pricing Our commitment remains unchanged quality, and innovation, the brand
special and personalised. and assured service. – to offer jewelry of exceptional quality, continues to set new benchmarks in
Joyalukkas Iselin presents a To commemorate the launch and backed by trust and transparency. We the jewellery industry, bringing bril-
comprehensive selection of jewelry, mark 10 years in the United States, look forward to serving customers in liance and joy to communities across
catering to every taste and occasion. Joyalukkas Iselin is offering exclusive Iselin and beyond, and being part of the world.

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